Jim Kirk

For years, it seemed like everybody, from government officials to Oprah, had a beef with beef. And for years, the nation's beef associations spent millions of dollars in marketing and...

Michael Jordan should be the pitchman for Eveready batteries. He keeps going and going and going. Even as Jordan's pro basketball career is winding down, the former Bulls star's marketability...

Twelve years ago, Walgreen Co. took a risk and introduced humor to the pharmacy category and has been using similar advertising spots that focus on "the pharmacy America trusts" ever...

WTTW chief Dan Schmidt's "Network Chicago" is looking like anything but a network these days. Saying that it couldn't generate the advertising revenue needed, Windows To The World Communications, owner...

It used to be that Wrangler's specialty line, Cowboy Cut, with its famous brown patch, was only for rodeo buffs. VF Corp. wants you to think again. From a new...

Back in 1991, when Michael Jordan still had people wanting to "Be Like Mike," the Quaker Oats ad campaign helped propel Gatorade into the stratosphere. But does the former Bulls...

There apparently is room at the inn for Foote, Cone & Belding, Chicago. Hampton Inn, that is. In a fine finish to what was undoubtedly one of the worst new-business...

Wm. Wrigley Jr. Co. won't have its Winterfresh Thin Ice breath strips in stores until January. But in an unusual twist, Wrigley plans an early media splash to try and...

First Justin. Now Pepsi. Seems like everyone these days wants to move beyond Britney Spears. The soda giant on Tuesday officially dumped the waning pop star to hitch its wagon...

It was a quirky visual device. A man or woman takes a straw and playfully plugs it into an orange to demonstrate Tropicana's "not from concentrate" positioning in the ultracompetitive...