Chicago shop pops to front for MGD work
Though Miller Brewing Co.'s flagship brand Lite is getting the attention these days from the marketing folks in Milwaukee, the brewer is moving ahead with a new campaign in key...
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Ahern slashes 10 in newsroom purge at Ch. 2
In dramatic fashion, WBBM-Ch. 2 executives set out on a course to overhaul its ratings-challenged news operation Wednesday by cutting at least 10 news personnel in one of the biggest...
Media leaders downshift from growth to value
Something different has emerged at the annual UBS Warburg Media Conference here. Call it the post-acquire-for-growth syndrome. On Monday, it was executives from advertising giant Interpublic Group of Cos. predicting...
Day 1 gets good mark in public relations
How well its executives handle a bad situation will play a key role in deciding whether United Airlines exits bankruptcy as a going concern or joins Eastern and Pan Am...
Interpublic chief slides in try at uphill message
If his slide show presentation was any indication, John Dooner, the chairman and CEO of embattled Interpublic Group of Cos., may have a long way to go before convincing Wall...
Day 1 gets good mark in public relations
How well its executives handle a bad situation will play a key role in deciding whether United Airlines exits bankruptcy as a going concern or joins Eastern and Pan Am...
McDonald’s profit recipe proves elusive
In the late 1980s when McDonald's Corp. made its first major food-preparation change, Jim Cantalupo, then head of McDonald's international operations, refused to make the same changes overseas. The reason?...
Trying to change course
In the late 1980s when McDonald's Corp. made its first major food-preparation change, Jim Cantalupo, then head of McDonald's international operations, refused to make the same changes overseas. The reason?...
McDonald’s chief to end rocky tenure years early
The top executive of McDonald's Corp. will step down early after failing to win back customers who have been deserting what was the quintessential American success story. Chairman and Chief...
McDonald’s chief to end rocky tenure years early
The top executive of McDonald's Corp. will step down early after failing to win back customers who have been deserting what was the quintessential American success story. Chairman and Chief...