Bally weighing in on fixation to shed pounds
As the nation's collective waistline continues to expand, so does the number of companies looking to capitalize on offering a solution. Bally Total Fitness appears to be the latest. The...
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Splenda opens new front in sweetener war
No longer is the sweetener war just between the little blue packets and the little pink packets. For years, sugar substitute-makers have spent millions talking about nutrition, dieting--and taking shots...
Super Bowl ads mostly flop like Raider Nation
If the scantily clad wrestling bimbos in the new Miller Brewing Co. Lite commercial weren't enough to convince you that crass is back with a vengeance on Madison Avenue, Super...
Local ad spots offer a ticket to Super Bowl
Super Bowl advertising is usually reserved for the blue chippers that can afford to plunk down $2 million-plus for a 30-second spot. But more companies are doing quarterback sneaks to...
Bears blitz broadcasters with a new game plan
The Chicago Bears have become more aggressive tackling their local broadcasting rights than they did opponents on the field last year. In what is turning out to be a high-stakes...
Tyson won’t be chicken about extending name
America's largest chicken purveyor is about to spend $40 million telling people that it now sells beef and pork under the same name. Beginning this week, Tyson Foods Inc. launches...
Brewer’s lineup for Super Bowl heavy on humor
There's winning at the Super Bowl. And then there is total dominance. When it comes to advertising on Super Sunday, Anheuser-Busch just moved into dominance mode. A-B, a consistent home-run...
It’s high noon at Sears; big guns to draw
Can new Sears, Roebuck and Co. chief marketing officer Janine Bousquette find a new advertising campaign she likes from the company's Chicago agencies? The answer is not yet. Which may...
BBDO-Wrigley bond gummed up by DDB
In stunning fashion, DDB Chicago has loosened the tight grip of one of the industry's oldest client-ad agency relationships. Wm. Wrigley Co. on Tuesday confirmed that DDB Chicago was invited...
McDonald’s chief breaking eggs to stir things up
It isn't taking long for new McDonald's Corp. Chief Executive Jim Cantalupo to tear apart former CEO Jack Greenberg's playbook. Cantalupo, who is trying to get staffers focused on fixing...