Jim Kirk

McDonald's Corp., in the midst of a search for a new global chief marketing officer, is shaking up its U.S. marketing ranks as well. Tom Ryan, architect of the company's...

Buoyed by a better-than-expected upfront television season and the anticipated influx of election dollars this fall, one of the industry's top advertising spending trackers is predicting a much healthier second...

Lettuce Entertain You founder Rich Melman was at a Cubs spring training game in Arizona last winter when a conversation with a friend, ex-NBA star Rick Barry, turned, naturally, to...

In a move sure to shake up the $8 billion retail gaming industry, Viacom-owned Blockbuster Inc. will make its biggest advertising splash to date July 1, telling consumers they can...

Pepsi-Cola North America hasn't been shy about reaching out to Latinos in marketing for its flagship Pepsi and several other brands. But now, the soda giant is about to test...

Making a big move to market to the lucrative gay community, Chicago-based online travel company Orbitz on Wednesday will launch a micro-site for gay and lesbian travelers. With features that...

Daniel J. Edelman's desk in his office in the Aon Building is buried under a sea of papers: piles that he needs to keep; piles he has yet to get...

In the world of advertising pitches, it's not unusual for agencies to try and get a leg up on the competition by finding executives who might tout a strong relationship...

Omnicom Group CEO John Wren sharply defended his advertising holding company's accounting practices and denied there is boardroom dissension in the wake of a published report that sent shares of...

When Renetta McCann, chief executive of Starcom North America, accepts the 2002 Advertising Woman of the Year award Wednesday, she will likely touch, but not dwell, on things that are...