Jim Kirk

Dell is adding a dude. He's Dave, and while he's not replacing Steven "Dude, You're gettin' a Dell," he's pretty much the antithesis of his commercial cousin. There's a good...

The big bucks brawl over beer-sponsorship rights for the Chicago Bears appears to be a draw--at least for this season. The Bears are poised to split its beer category sponsorship...

McDonald's Corp., struggling to rescue a marketing message that has failed to spur sales growth, has drafted the architect of some of its most memorable and successful advertising programs over...

In sports, you've got to be pretty confident in the product before you're ready to show it off in your advertising. And not since you-know-who have the Chicago Bulls been...

Monster.com has spent most of its advertising dollars to date, much of it expensively on the Super Bowl, building up one of the largest databases of job-seekers. Now the online...

The Illinois State Lottery's "Players have more fun" theme has done well in selling tickets. Officials of the state agency just want some of the players to have fun a...

Continuing a disturbing trend in advertising, another ad agency that has done exceptional work for a big company is getting sacked for efficiency reasons. Land Rover North America fired Austin,...

What may be the hottest influence in American advertising right now? Try MTV. Music has always been key in reaching the lucrative 18- to 34-year-old crowd. But MTV may be...

Keeping an aging ad icon fresh is increasingly difficult in advertising. Maytag came up with an apprentice for "Ol Lonely" in one of the more recent examples of contemporization. And...

Set to make a signifcant return to advertising for the first time since being bought back by the Japp family, Jays Foods LLC, the maker of Jays Potato Chips, has...