Jim Kirk

A leading heartburn pill is causing elation for one New York advertising agency and heartache for another. In one of the more hotly contested pharmaceutical advertising battles of late, Lake...

When Tom Hernquist, a former Nabisco marketing executive, was brought on as Jim Beam Brand's top marketing chief last year, he had one goal in mind: Become more consumer focused....

Can Sears, Roebuck and Co.'s Great Indoors concept be a success in a smaller, more flexible version? That's what many insiders at the company are waiting to find out. More...

For any boy who ever followed his father into a hardware store for the second, third, or fourth time in one day, it's easy to understand how comedy would work...

They're itchy and just plain bothersome. And, except for strict students of laundry rules--or folks who can't tell the inside of their shirts from the outside--they're useless. They are T-shirt...

There were few smiles Tuesday in McDonaldland. After months of negotiating, Rolling Stone magazine won a prize advertising catch with McDonald's Corp. earlier this year. But after noticing a negative...

Brace yourself. Here comes an advertising campaign about a hospital that, believe it or not, doesn't show doctors. Unlike so many other hospital ads, it doesn't give false hope that...

Two words can describe advertisers' wants these days when it comes to network television: Big event. Make that huge event. Walt Disney-owned ABC announced its first big one this year,...

Young & Rubicam Inc. is about to get a healthy dose of new business thanks to General Nutrition Centers. The Pittsburgh-based nutritional supplement company and retailer is expected to name...

The other big marketing job in Chicago was filled on Monday. And, as it turns out, it appears to be a much better choice than the first big marketing job...