Jim Kirk

The baiduhai is expected to announce next week that it will proceed with plans to launch a new edition aimed at younger readers. The newsstand-only tabloid, with the working...

Lands' End, the Dodgeville, Wis.-based direct merchant that was acquired by Sears, Roebuck and Co. this year, is reaching all the way to Raleigh, N.C., to hire a new advertising...

Saying that it stands to lose tens of millions of dollars because Rosie O'Donnell walked away from her self-titled magazine, Rosie publisher Gruner & Jahr USA on Tuesday sued O'Donnell...

Despite one of the worst years in recent memory for consulting companies, one of the biggest in the industry feels it's safe to elicit a chuckle with its advertising campaign....

(The headline as published has been corrected in this text.) In the face of faculty and some student opposition, Loyola University and WBEZ-FM 91.5 have reached a tentative agreement to...

Advertising agency Foote, Cone & Belding, rebuilding following the loss of its huge Quaker Oats account nearly a year ago, has turned to an insider to help reshape the agency's...

Unions for United Airlines offered Wednesday to give back $5 billion over five years to help the troubled carrier avoid bankruptcy. The concessions amount to more than half of the...

It may end up being one of the smartest extensions of a brand, or go down as one of the biggest stumbles in marketing history. Either way, appliance marketing executives...

Beer and bands. They go together like Mick and Keith, or Captain and Tennille. Well, maybe just Mick and Keith. And now, more beer brands are hooking up with more...

Add Northfield-based Kraft Foods Inc. to the list of food companies tinkering with new good-for-you versions of their products as pressure builds on the nation's food industry to launch healthier...