Three years ago, it would have been a death knell for an investment company to trumpet its conservativeness. Now, every investment firm is grasping for any stake to the claim...
PepsiCo and Chicago Cubs slugger Sammy Sosa have been very, very, good to each other. So now the two are sticking together even longer. Purchase, N.Y.-based PepsiCo confirmed Thursday that...
Though far from the projected 10 percent share of the beer market that some overzealous beer companies were predicting last year at this time, the malt beverage, or malternative, category...
It's been a year since Tom Hernquist took over as head of marketing at Jim Beam Brands. In that time, he's turned around a barge, taking a sales-oriented culture and...
Chicago-based skin-care marketer and retailer H2O Plus is setting out to give its image a good facial as competition in skin products continues to heat up. With several new retailers...
Gatorade has bagged a giant of an endorsement deal. Yao Ming, the Houston Rockets rookie star who overnight has turned into the nation's darling endorser, has signed on with the...
These are not good days for the nation's financial-services firms, thanks in no small part to the stumbling economy and the roiling markets. Now some of them have something else...
It has become the biggest question at Leo Burnett USA's 35 W. Wacker Dr. headquarters: Will Roger Haupt, the former CEO of Bcom3 Group Inc., stay or go? The betting...
Proving again that most everything has a price, one of the oldest and most storied names in Major League Baseball is coming down to make way for the logo and...
Advertising agency Foote, Cone & Belding, Chicago, which could use a high-profile win in the automobile sector, appears to have had the door opened a crack at General Motors. Sources...