Although much attention in the Chicago grocery market has focused on the fate of Dominick's, shoppers at the 17 or so Eagle Food Centers stores here will learn next week...
Jim Ferguson, who blew in to DDB Chicago in March to help in the creative shootout on the coveted McDonald's Corp. account, is blowing right out of town again. Ferguson...
One of the lingering questions following Publicis Groupe's purchase of Leo Burnett Co. parent Bcom3 Group is what will Publicis do with the myriad of sales promotion, database marketing, direct...
Gatorade doesn't have that deep down body thirst for LeBron James' endorsement services after all. Or at least it doesn't want to pay through the nose for them. PepsiCo-owned Gatorade...
It's been six weeks since Us Weekly celebrity editor Bonnie Fuller abruptly left the rising Wenner Media publication, but publisher Victoria Lasdon Rose and new editor Janice Min talk like...
Is NBA phenom LeBron James ready to sign with PepsiCo's Gatorade unit? Or does he have a taste for another beverage, namely Coca-Cola's PowerAde? In what may turn out to...
The architect of McDonald's Corp.'s expanded "New Tastes" menu and its fledgling diner concept is leaving the fast-food chain as the company's new regime continues to focus on fixing its...
Although the situation is changing, female advertising agency presidents are still rare in the business. Rarer still are advertising agency executives who came up through the media-buying ranks. But Laughlin/Constable...
McDonald's Corp. isn't alone in looking for answers to its problems via a new advertising campaign. Add Yum Brands' KFC chain, which hired BBDO New York as its advertising agency...
Allstate Insurance has a message for the up-and-coming Geicos of the world: We can play the price game too. In an unusually aggressive print advertising campaign launched by the Northbrook-based...