Jim Kirk

The buzz in the beer industry the past two years has been all about the rise of the malternatives. But it turns out the hottest new entry in the sluggish...

There still is no marketing chief at Jim Beam Brands, but the advertising review must go on. At least that's the feeling among executives who this week are looking over...

In the latest example of how automobile giants are stretching to form marketing partnerships with companies beyond the auto world, Apple Computer and Volkswagen are hooking up for one of...

Oberweis Dairy has quietly built a pretty good business relying on a homey image that harks back to a simpler time when your dairy delivered milk in glass bottles right...

The unexpected news that two high-level Kraft Foods Inc. executives were leaving the company took Wall Street by surprise. Analysts' concerns about the sudden departures of Irene B. Rosenfeld, president,...

Betsy Holden, co-chief executive at Kraft Foods Inc., is about to lose two members of her senior team in a rare shake-up that likely will result in a game of...

Remember McDonald's with the Diner Inside concept? The hybrid diner/McDonald's restaurant, which included hearty meals like chicken dishes and meatloaf, was touted as a hit with consumers as recently as...

Advertising agency holding firm Publicis Groupe lost another major global client following the departure of key executives in the wake of its earlier decision to discard D'Arcy Masius Benton &...

Magazine publishers have seen a lot of strange requests from media-buying agencies over the years. A recent one from Starcom MediaVest Group, though, has a number of magazines angry and...

With an executive purge pending, its sexist "Catfight" advertising slated for the scrap heap, and a number of advertising agencies called in to help on an overarching marketing theme, big...