Jim Kirk

If it's been difficult to discern the difference between plumbing fixtures, there's a reason for it. Much of the advertising has been the same, showing pretty equipment doing a lot...

MUNICH, Germany--Very little rattles Jurgen Knauss. That includes putting his shop up against Leo Burnett and DDB Chicago, two of the world's biggest advertising agencies, replete with more resources--and ego--in...

Martin Sorrell and Maurice Levy, chief executives of two of the world's biggest advertising holding companies, haven't been close buddies in recent months, having sparred over, among other things, the...

When asked how well McDonald's Corp.'s radical change in marketing is playing with its all-important franchisees, marketing chief Larry Light--the man on the hook for the new "I'm lovin' it"...

Is it a video? Or is it a subtle ad for McDonald's Corp.? The fast food giant may not want you to tell the difference. When McDonald's unveils its new...

Vickie Burns, one of the more prominent, and one of the few, African-American women in a news management role at a major television station, is leaving her news director post...

After more than two years of telling insurance patrons how Blue Cross and Blue Shield of Illinois is "redefining health care," executives at the Chicago-based insurer are shifting gears. Blue...

BBDO Chicago toasted with Jim Beam at breakfast and Vox at lunch. With good reason: The agency landed the $15 to $20 million Jim Beam Brands Co. advertising account Monday...

The maker of "curiously strong" mints and strips is about to muscle its way into another competitive confection category--gum. In what is likely to spark a major intermarket battle between...

Does Northfield-based Kraft Foods have an advertising agency shake-up on its menu? Given the pressure on Kraft to increase sales in the face of stiffer price competition and a sluggish...