Partner Brands spinoff on table at McDonald’s
It doesn't appear that McDonald's Corp. is ready to dump its struggling Partner Brands division altogether. In fact, the company is betting that there might be some advantages to keeping...
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Teams to sideline Fox; new channel on deck
The owners of the Cubs, White Sox, Blackhawks and Bulls say they will end their agreements with Fox Sports Net Chicago on Oct. 1, 2004, as the clubs explore a...
Ad campaign tries to put new face on drug giants
Several giant drugmakers, including North Chicago-based Abbott Laboratories, are counting on a glitzy new advertising campaign to turn the tide of public opinion in the face of unprecedented attacks on...
McDonald’s has lovin’ feeling for Urlacher
Is Brian Urlacher lovin' it? You bet your 0-2 Chicago Bears he is. In what will be the first local take on the new "I'm lovin' it" campaign from McDonald's...
No dryness in sight in ads for Domecq’s Wet
In the high-end spirits business, success is judged by how well you get the liquor in the hands of "trend-setters" and "influencers" at exclusive clubs and well-heeled parties. This is...
Decision nears on Brennan’s Burnett future
It appears that changes at the top of advertising agency giant Leo Burnett Co. are far from over. Less than a week after its chief operating officer and top international...
Allstate speaks a new language for ethnic pitch
How carefully do marketers have to walk when targeting specific minority groups without alienating them? Just ask Northbrook-based Allstate Insurance Co. It turns out that its famous logo of the...
P&G aiming to upset rivals with Prilosec OTC
Just how much does Procter & Gamble have riding on the $100 million launch of the over-the-counter version of the heartburn drug Prilosec next week? For starters, the consumer products...
Comcast may buy Chicago channel
Cable TV giant Comcast Corp., which has shown some interest in creating its own sports channel in Chicago, may now end up purchasing one instead. The Philadelphia-based cable operator, which...
Deals for stores are likely to end Eagle Foods era
Unless something unforeseen happens, Thursday could officially mark the beginning of the end of Eagle Food Centers in Chicago. That's when the company, which filed for bankruptcy protection earlier this...