Jim Kirk

In the wake of two key executive departures in the last month and a string of account losses, advertising agency giant Leo Burnett USA is wasting little time trying to...

WCKG-FM 105.9 afternoon personality Steve Dahl says his sidekick, Spike Manton, is headed for a new morning job at Bonneville International Corp.'s WLUP-FM 97.9. Manton, who had his own evening...

The quickest way to a kid's heart these days appears to be through chewing gum. At least that's what Wm. Wrigley Jr. Co. believes. That may explain why kids suddenly...

One of the advertising industry's funniest and most lauded radio campaigns is making the remarkable, albeit risky, transition to TV. Bud Light's four-year-old "Real Men of Genius" radio advertising campaign,...

Three years ago, Kraft Foods North America placed nearly $800 million in media buying with Chicago-based Starcom MediaVest Group in one of the industry's largest media consolidations in recent years....

McDonald's Corp., which closely guards its image, has avoided tie-ins with other retailers for fear of losing control of one of the world's most valuable brands. But pressing marketing challenges,...

Note to Miami: Thanks for showing up, but you're not part of the dream match-up advertisers or News Corp.'s Fox Network executives are looking for. With playoff ratings up nearly...

For years, Allstate Insurance Co.'s financial division has operated separately inside the insurer's corporate structure, often resulting in notorious turf battles that have kept the insurance and financial sides in...

When word got out that Rush University Medical Center was on the hunt for a seasoned marketing executive last year, competing hospitals began to ratchet up advertising spending. Beginning Monday,...

Robert Brennan is out as president of Leo Burnett Worldwide after months of strife in the top executive suite at Chicago's biggest advertising agency. His stormy exit is rare at...