Allstate’s new campaign takes stand on old values
Looking to undercut messages of cheaper premiums from the likes of discount insurance companies such as Geico and Progressive, Allstate Insurance Co. is going on the offensive in a new...
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Ahern’s classic move appears to be a winner
Is it too early for the naysayers to eat crow? Can a page from WBBM-Ch. 2 boss Joe Ahern's playbook from 20 years ago really be working, or is it...
Ed Kelly, ad man, will try to keep jobs here
On the wall in back of Ed Kelly's desk in his 47th Ward office is a big faded framed photo of Mayor Daley--not the son, but the father. It's the...
Magazine may find new life in newspapers
If Time Inc.'s Life magazine is resuscitated as a weekly newspaper supplement, Tribune Co. might play a key role. The companies are discussing the possibility that Tribune might insert a...
Overseas woes at McDonald’s to spur changes
Premium salads and McGriddles have sales humming at McDonald's Corp. in the U.S., but slumping sales overseas are on the front burner for Chief Executive Jim Cantalupo. Insiders said that...
Executive churn hits ConAgra’s refrigerated unit
Only five months after it ushered in a new president to head its Downers Grove-based refrigerated business, ConAgra Foods Inc. is again making a change at the top of the...
3 shops vying for nice trip in state tourism
It may not be the biggest advertising account in town, but with little in the way of large new business pitches right now, the Illinois Department of Commerce and Economic...
Bally on board with low-fat snacks for kids
With healthy snacks all the rage, it was only a matter of time before a health fitness company muscled its way onto the bandwagon. Chicago-based Bally Total Fitness this month...
Campaign out to put meaning in `Millerness’
Miller once stood only for the "High Life." But with so many products using the Miller name, including Lite, Genuine Draft--not to mention also Ice, Dry and Clear, at one...
State Farm tries to edge into a younger market
Edgy and contemporary aren't two words often associated with State Farm Insurance's advertising. Hokey and sentimental, maybe. But in a significant departure from its past, Bloomington, Ill.-based State Farm, which...