George Lazarus

The old-fashioned suggestion box sitting near the boss' door is about as archaic as the never-ending promise that the Cubs will win the World Series. The disclosure that Leo Group...

Tony the Tiger, the Marlboro Man and Mr. Whipple weren't easily brainstormed by their ad agencies, but a more daunting task may be finding a new corporate banner for those...

When you're trying to sell the company, it's like seeking to unload your house--for top dollar, of course. Consider Frankel & Co. , which sources say has pretty much agreed...

Atlanta Falcons coach Dan Reeves is not your typical reader of entertainment industry publication Variety. Rather, he's well versed in sports media, especially since his high-flying Falcons charged into the...

French communications giant Publicis S.A. appears to be the winner in the bidding to acquire Frankel & Co., the prominent Chicago-based marketing services firm. While no deal has been cut...

There appears to be no way of holding that Tiger in the millennium, not only on the links, but among those sports superstars pitching products and services. By a 3-1...

Selz/Seabolt Communications--one of Chicago's oldest public relations firms--will operate under a new name, thanks to an acquisition by a PR-communications arm of French-based giant Publicis S. A. Publicis Dialog and...

Advertising--and huge amounts of it--has powered Procter & Gamble over the years, but a new marketing mix has surfaced at the Cincinnati-based giant, where numerous voices will get into the...

Discount supermarket chain Cub Foods, which entered the Chicago area with a single store in late 1983, is taking over four locations here of rival Eagle Food Centers through an...

With flat sales and increased gaming competition, Illinois Lottery has turned to a new agency--Ogilvy & Mather Chicago--to put some zip into its advertising. "We liked the creative idea Ogilvy...