George Lazarus

The position of chief culinary architect probably doesn't exist in Corporate America, but restaurateur Rich Melman can lay claim to it. Melman, the founder and driving force behind hugely successful...

For youthful readers who may have forgotten, there were smokers once upon a time who would "walk a mile for a Camel," an oldie ad slogan. At the International Housewares...

At this week's sprawling International Housewares Show, exhibitor seniority still counts, especially in preferred locations. But what's paramount is how you showcase products, including technological and consumer-friendly changes, while constantly...

It's become a bull market for hiring a chief marketing officer. Whereas the CMO title hardly existed three years ago in Corporate America, an increasing number of companies are hiring...

`Meet me in St. Louis" has become a battle cry at DDB Chicago. The Chicago ad agency, which already has a huge chunk of business from brewer Anheuser-Busch in St....

For Jordan Tamraz Caruso Advertising, 1999 was like a roller-coaster ride, with a downhill swoop initially, and, fortunately, an upside later. The Chicago ad agency took a big hit when...

For the third time in eight months, French communications giant Publicis S.A. has pulled off a deal in the Chicago market--the latest being a definitive agreement in principle to acquire...

The elves have decided they want feisty Mike Ditka on their side pitching Keebler's crackers. True, Ditka's off the sports pages for a while--after all, he was canned as head...

Tiffany & Co. is making a move to the north suburbs, to Old Orchard Shopping Center. This upscale specialty retailer, whose Magnificent Mile location is its third-biggest volume producer nationally,...

United Airlines' new ad cam paign brings to mind how good it feels to find smoother skies--at a higher altitude--after nervously going through turbulence. It was the turbulence, or flak,...