George Lazarus

Time Inc.'s Southern Progress Corp. recently did a massive spiff-up job on its Weight Watchers magazine--certainly a sign of publishing commitment--just in time for a new owner. By no coincidence,...

Clever ad slogans are no longer part of the Coca-Cola Co. culture that over the years has produced such goodies as "Things go better with Coke," "Have a Coke and...

Legendary spirits marketer Michel Roux has fought enough wars to know there's a difference between a bar check and a bar bill. He's doing more of the former, carefully scrutinizing...

Meredith Corp., a diversified publisher-TV broadcaster, is still scouting around for an acquisition for a publication with a male focus. Unfortunately, "there's not much out there," says William T. Kerr,...

NEW YORK--Georgette Klinger, the venerable skin-care salon whose facials have been its premier service, is giving itself a makeover. Klinger, acquired 16 months ago by The Pyle Group of Madison,...

Like two veteran boxers, Colgate-Palmolive Co. and longtime rival Procter & Gamble keep battling away in the toothpaste wars. But Colgate appears to be getting in the best punches. The...

There's an awful lot strongly indicating that advertising will have a boom year in 2000. A still-favorable economic climate, millennium fever and ad spending for the Summer Olympics and in...

Ralston-Purina Co.'s spinoff of its Eveready Battery unit--a move expected in April--could well involve adding another ad agency to the client's roster. In recent weeks, executives of Eveready have asked...

Saks Fifth Avenue once again has taken a giant step across the Magnificent Mile, opening a stand-alone men's store certain to heat up the retailing wars. Shoppers might do a...

Advertising and promotional dollars are being tossed around with abandon by the so-called dot-coms. Just how long this will last is debatable, but for now, especially as the holidays approach,...