George Lazarus

America's heartland again is proving to be a happy hunting ground for Paris-based communications giant Publicis S.A. With a major presence here through acquisitions, Publicis has now plucked off Minneapolis-based...

One down and two to go is the scenario as The Leo Group and The MacManus Group have joined hands in creating a holding company that overnight becomes a global...

Marketers in the endorsement wars will now know how the Tennessee Titans felt when they faced St. Louis Rams' quarterback Kurt Warner. That is, he was virtually able to pick...

In a robust U.S. economy, consumers have gone overboard in liquid consumption--sales of beer, wine, bottled water and even distilled spirits are up. The reason, of course, is more disposable...

At least one outsider has crashed the party in the competition among Sears, Roebuck and Co.'s media-buying agencies for a possible consolidation of a $1.3 billion-a-year account. Sources say Starcom...

When Altoids marched into the market last year with a cinnamon mint, retailer Target Stores didn't see red--it saw an opportunity. With a proliferation of breath mints, and an explosion...

What tube-driven McDonald's Corp. spends in print advertising is almost not traceable. This megabuck advertiser, whose budget exceeded $600 million in 1999, is huge in TV--90 percent plus--with very little...

Kraft Foods might have raised a few eyebrows with its acquisition of the No. 2 player in sports-energy bars, but sources now say the Northfield-based food juggernaut a year ago...

There's been a top leadership switch at Grant/Jacoby Inc., with Andrea Murphy becoming chief executive, the first woman and No. 5 chief in the 56-year history of the Chicago-based marketing...

Under the vast Kraft Foods umbrella, the chances of newly acquired Boca Burger matching the volume of the hugely successful Lunchables are not even slim. After all, Lunchables, a mainstream...