George Lazarus

Publicly held WPP Group might be best known for its J. Walter Thompson and Ogilvy & Mather ad agencies, but the parent's revenue is increasingly coming from other marketing services...

Apple-polishing long has been a tradition at giant Chicago-based ad agency Leo Burnett Co. Apple giveaways--364,000 shiny red apples were doled out last year at its headquarters here--have been standard...

Wm. Wrigley Jr. Co. has finally completed the "hat trick," hiring the third of three key outsiders to fill top management posts. The appointment announced Monday of Procter & Gamble...

Through megabuck ad spending, coupled with fierce price competition, the soft-drink industry continues to dominate other forms of liquid consumption. Although final 1999 figures are not yet available, U.S. per...

Cookies 'n' cream isn't a bad idea, but better yet, how about Mrs. Fields Cookies and premier yogurt-marketer TCBY? In a deal announced Thursday, Capricorn Investors III, the parent of...

The dot-com phenomenon hasn't meant any quick profits, so corporate managers and investors find themselves confronted with a need to be very patient. But if you're Michael J. Soenen, you...

There's at least one commodity--television advertising--that Archer Daniels Midland Co. has mastered, despite a rash of legal problems it has encountered with Uncle Sam. While ADM isn't scrapping TV-- it's...

A blockbuster Kellogg cereal price promotion with a huge front-of-the-store display at Jewel Foods should produce good numbers--but maybe not when the fight involves the store's own off-price brand. If...

`Nothing beats a Bud"--a slogan that ran for Anheuser-Busch's Budweiser in the early 1990s-- might not hold much longer. Budweiser, the longtime flagship of the St. Louis brewer, is being...

Surely, the top honchos at Publicis S.A.'s headquarters in Paris and at newly acquired Fallon McElligott in Minneapolis are playing the "what if?" game. "What if?" may well be one...