George Lazarus

Maybe United Airlines had the right idea when its new advertising was launched with a simple "United" tagline, letting the commercial do the selling job. Miller Lite's new tagline--"Grab a...

Ganging up on No. 1 in the $820 million-a-year baby food market is almost mission impossible, even when No. 2 acquires the No. 3 brand. With 73 percent share, Gerber...

A shuffle in the executive suite at Chicago ad agency Euro RSCG Tatham has resulted in the departure of chairman-chief creative officer Bob Welke, and the hiring of Helayne Spivak,...

Sammy Sosa is going to be hitting for Pepsi--not with a bat but with a swig aimed at building a new generation of consumers. Sosa has signed a multiyear contract...

A few years from now, golf addicts may find it difficult to remember who won this year's World Match Play Championship--other than it was somebody other than Tiger Woods--there being...

There were times in the early 1980s when cereal giant Kellogg Co. tinkered around with a spoonable yogurt called Whitney's and a LeShake liquid yogurt. Too bad Kellogg is no...

At age 63, the Spam brand has decided to begin talking turkey. Yes, Turkey Spam has surfaced in test markets in the Southeast, making it the fourth line-extension of an...

Spring has finally sprung--a year late--for the old Riccardo's that's being transformed into one of the Stefani restaurants. Ric's, a legendary newspaper watering hole that's been closed for more than...

Daniel M. Snyder, who last June plunked down a cool $800 million for the Washington Redskins, is quite a wheeler-dealer. His Bethesda, Md.-based Snyder Communications, a diverse empire of advertising,...

Cola consumption still grips most Americans--with that flavor accounting for about two-thirds of all soft-drink sales--but the Peppers, the Dews and the Sprites are making a mini-run at the leaders....