George Lazarus

Madison Avenue once sneered at PR firms, figuring they were trying to steal client bucks traditionally spent in ad media. This lack of respect has all changed, and rather dramatically,...

Two high-level DDB Chicago executives--Alan Pilkington and Dick Rogers--moved up to key posts in a management restructuring of the global ad agency parent. Pilkington, 55, chairman of DDB Chicago, also...

While Interpublic Group of Companies has a formidable presence in the Chicago market--including media-management firms Newspaper Services of America and Initiative Media Worldwide--some of its ad agencies haven't had much...

Well, the suspense is over, and the banner of the newest communications conglomerate has finally surfaced as B COM3 Group, replacing an interim name of BDM Inc. But media, and...

As a refresher, Michael Christ rented a copy of the movie "Breakfast at Tiffany's" when he became manager of Tiffany's Magnificent Mile store in 1995. Christ, who admits to having...

Distilled spirits overall recently have been showing minuscule gains, at best, but the pricey import vodkas are on a tear. Vodkas, with 26 percent share of distilled spirits, still top...

Like Cubs slugger Sammy Sosa, fellow All-Star Ken Griffey Jr. will be doing some heavy hitting for Pepsi-Cola. With Sosa wrapped up several weeks ago, Pepsi has signed Griffey to...

As a "stress reliever," marketing-promotions strategist Jay Farrell coaches the Strikers, an Oak Park-River Forest team of 14-year-old boys, in the Northern Illinois Soccer League. Wednesday, Farrell was officially anointed...

Pokemon mania still abounds, but the youngster-driven frenzy over such characters has created yet another monster--Digimon, marching in with heavy promotional pizazz. More than 90 companies have already hooked up...

Americans who for decades have chewed on Wrigley's stick gum are likely to find more of it in pellet form in the future. Wm. Wrigley Jr. Co. for years has...