George Lazarus

Mario Tricoci Salons and Day Spas, based in Palatine, and Elizabeth Arden Salon Holdings, a prominent firm nationally in the same field, are merging, sources say. The combination of these...

H&R Block Inc. now is more than a tax preparer. In January, the Kansas City, Mo.-based firm launched a massive marketing campaign touting itself as a year-round financial-services provider. Business...

How sweet it is when 85 percent of consumers, with unaided recall, can identify your product. That's good news for Chicago-based NutraSweet, a brand that has been around only since...

Nabisco Foods has identified several targets, including the closing of a New Orleans plant and the possible sale of its West Belmont facility in Chicago, in a further streamlining of...

Connecting with consumers can be a daunting challenge for any marketer, especially when you've run multiple slogans and changed them quicker than you can lose a buck or two playing...

Did somebody at McDonald's say "new slogan?" Every campaign and/or tagline runs its course, changes made for the sake of change, even though in some instances management tires of a...

Master chef Charlie Trotter has finally found a location for his long-awaited retail food-wine takeout operation. Trotter, who for at least 2 years has been scouring the neighborhood around his...

Snacks juggernaut Frito-Lay's newest item is a chip off the old block-- shoppers in Cedar Rapids, Iowa, describe it as a knockoff of Procter & Gamble's Pringles. In that city,...

The book on adwoman Mary Wells Lawrence was that she was ingenious, daring--like the colorful paint job she once engineered on Braniff's planes. Then there was her energy for extraordinary...

Pepsi-Cola Co. is gearing up for a millennial version of the Pepsi Challenge, again taking on rival Coca-Cola Co. A massive promotion-sampling program of regular Pepsi and Pepsi One, one...