George Lazarus

The spokesfruits are coming back for Fruit of the Loom Inc. Battling to emerge from bankruptcy, this manufacturer of underwear and T-shirts has an advertising campaign in the works that...

Prominent Chicago-based association management firm Smith, Bucklin & Associates named John Wells and Julie Silverstein chief operating officers in a move aimed at strengthening services for clients. Wells and Silverstein...

Admittedly, advertising budgets in the health-care field aren't in the same league as packaged goods. But with intense competition, ad budgets have sharply increased, especially among hospitals and their networks,...

Ad agency Jack Levy Associates is closing its doors, and K&R/Marc, another Chicago shop, will be the beneficiary, adding a number of Levy employees, as well as all its clients....

Time Inc. has been negotiating to acquire a substantial minority stake, believed to be as much as 49 percent, in Essence Communications, parent of Essence, a monthly magazine for African-American...

Prominent potato chip-snacks marketer Jays Foods LLC has tapped Steven C. Japp as its new chief executive officer in a management revamp. Japp, 38, moves up from chief operating officer,...

You won't find "Whassup" in any dictionary, but this street-talk lingo is on the lips of thousands of young adults--hopefully beer consumers. The "Whassup" ad campaign for Anheuser-Busch's flagship Budweiser...

Cub fans at the home opener Monday will find a new logo--LaSalle Bank--on the cupholders affixed to about 35,000 grandstand seats. Under a three-year agreement beginning this season, LaSalle will...

The Elves on Hollow Tree Lane have found Sesame Street. Under a long-term licensing agreement announced Tuesday, Keebler Foods Co. and Children's Television Workshop have cut a deal whereby the...

Elizabeth Arden's legendary Red Door, which swung open seven years ago in reopening a Chicago location, now becomes a partner in a megamerger linking Arden with prominent Chicago-area competitor Mario...