George Lazarus

The wars in the spice world aren't fought over peanuts. Try $1 billion-plus in annual sales for spices and seasonings, another $250 million for pepper, and close to $200 million...

Got a sweet tooth? Looking for a 25-calorie quick fix in candyland? Well, two LifeSavers candies would do it, or one chocolate Hershey's Kiss or one small lollipop. However, if...

Polaroid Corp.'s new communications picture is firmly focused on B COM 3 Group. For the first time since its formation in mid-March, combining Leo Group and MacManus Group, new holding...

Client-agency relationships--the average link being around six years--often hinge on chemistry, agreement on creative philosophy and sales performance. Many things can disrupt a relationship. But in far too many cases,...

The bigger-is-better principle doesn't always work in advertising or any other business, but media-management consolidations among agency giants continue to produce huge numbers. In a move not unexpected, B COM...

Restaura-preneur Richard Melman and longtime management associate Gerard Centioli think they can make dough with Krispy Kreme. ICON, a Chicago-based firm founded last year with Centioli and Melman as partners,...

With a gaudy 18 percent profit-to-sales ratio, shareholders of Tootsie Roll Industries have little to complain about, except that the stock hasn't been doing much, depressed like shares in other...

Maybe a flip of the coin will determine the winner of the U.S. Army's $130 million advertising account? This competition is down to two agencies--Leo Burnett Co. in Chicago and...

Innovative brand-building marketing is critical once a new product has been launched. Sometime in May, Kraft Foods will unveil a rather novel program for its refrigerated Philadelphia Snack Bars, which...

Being No. 3 in the toothpaste wars isn't the most enviable position, considering that Nos. 1 and 2 are Colgate-Palmolive Co. and Procter & Gamble. However, giant Unilever has been...