Lingerie brand La Senza’s fourth U.S. store is expected to open at Orland Park’s Orland Square mall in mid-November.
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The Canadian chain is part of L Brands, the parent company of two lingerie brands already well-known in the U.S. — Victoria’s Secret and PINK.
La Senza targets a young, edgier, value-conscious shopper, Martin Waters, L Brands’ international division president, said during a call with investors earlier this year.
“They appeal to different customers,” he said.
La Senza plans to open five U.S. stores this year as a test, he said at the time. One opened earlier this year in Columbus, Ohio. Another Columbus store and a third location in Southlake, Ind., are expected to open soon, L Brands said.
Two other stores will be opening in Orland Square this fall: MAC Cosmetics and jeweler Alex and Ani, mall owner Simon Property Group said in a news release Wednesday.
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