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The boom in craft distilleries indicates going small is the key to the future.
Photos: Craft distilleries
Charles Bertram / MCT
The “craft” label is coveted for good reason. “If I’m selling it all at $9.99 a bottle, would I want to be craft and sell it at $49.99 a bottle?” said Dave Pickerell, a distilling consultant. “Heavens, yes.”