Getting your Trinity Audio player ready...

Our own John Carpenter has been deftly covering SXSW Interactive, but he can only be in so many places at once and SXSW is jam-packed with happenings. Fast Company takes a look at the last 20 years of the festival through an oral history. In other news, women are now attending SXSW in such numbers that they have to wait in line for the bathroom, Mark Cuban poses with Grumpy Cat and Microsoft plays Good Samaritan (and good marketing).

Oral history: Sex! Drugs! Apps! SXSW Interactive at 20
— Fast Company

Geeky women break up the bromance at South By Southwest
— Bloomberg

Here are the six hottest tech start-ups at SXSW
— The Washington Post

‘Grumpy Cat’ still hates everyone at South By Southwest
— Business Insider

Microsoft helps out SXSW attendees by replacing stolen, broken devices
— GeekWire

Bill Cosby sends his first Instagram
— Mashable