Chicago Ideas Week: Brands have stories to tell

We’ve all seen commercials that are more snore-worthy than compelling. But does that mean authentic storytelling is dead in the advertising industry? Susan Credle, chief creative officer at Leo Burnett USA, believes character-driven stories are very much alive—and they can change the world.

Find more stories from Chicago Ideas Week at blog.chicagoideas.com. Check out the full schedule of Chicago Ideas Week 2013 events and find out where to get tickets by visiting www.chicagoideas.com/years/2013.

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