A craft beer’s commercial success is often built in part on the story a brewery tells about itself and its products, the names of which are usually a big part of that story. But some of those names can sound less like beer monikers and more like the name of a band, or even a sports team. Just take a noun — say, an animal — and an adjective — often a color — and start printing the labels.
For instance, each name below is either a craft beer/brewery, a 2012 Lollapalooza musical act or a minor-league baseball team. See if you can tell which each of these is.
NAMES
1. 5 Rabbit
2. White Rabbits
3. The White Panda
4. White Hawk
5. Silver Hawks
6. RedHawks
7. Red Oblivion
8. Redhook
9. Red Hare
10. Red fish
11. Bluefish
12. Blue Rocks
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13. Yellow Ostrich
14. Purple Apple
15. IronPigs
16. Passion Pit
17. Little Dragon
18. Long Hammer
19. Lake Monsters
20. River Horse
21. RiverHawks
22. River Cats
23. RiverDogs
24. Thirsty Dog
25. Dr. Dog
26. Dogfish Head
27. Flying Dog
28. Flying Squirrels
29. Flying Squirrel
30. Flying Fish
31. Oberhofer
ANSWERS
1. Beer; 2. Band; 3. Band; 4. Beer; 5. Baseball (South Bend); 6. Baseball (Oklahoma City); 7. Band; 8. Beer; 9. Beer; 10. Beer; 11. Beer AND Baseball (Bridgeport, Conn.); 12. Baseball (Wilmington, Del.); 13. Band; 14. Band; 15. Baseball (Lehigh Valley, Pa.); 16. Band; 17. Band; 18. Beer; 19. Baseball (Vermont); 20. Beer; 21. Baseball (Rockford); 22. Baseball (Sacramento, Calif.); 23. Baseball (Charleston, S.C.); 24. Beer; 25. Band; 26. Beer; 27. Beer; 28. Baseball (Richmond, Va.); 29. Beer; 30. Beer; 31. Band
Twitter: @RobManker