by Frank James
Anti-Iraq War groups have been attempting to pressure Republican lawmakers seen as vulnerable politically, lawmakers who have also questioned progress to date in Iraq, in order to win more votes in Congress for a U.S. withdrawal from Iraq sooner rather than later.
But a new conservative group called Freedom’s Watch is attempting a counterstrike, launching ads today to pressure those same lawmakers to stick with President Bush who refuses to accept a timetable for withdrawal. Former White House Press Secretary Ari Fleischer is a strategist for the organization.
According to a story in today’s Washington Post:
And now the Democrats, along with wavering Republicans, will face an advertising blitz from Bush supporters determined to remain on offense. A new pressure group, Freedom’s Watch, will unveil a month-long, $15 million television, radio and grass-roots campaign Wednesday designed to shore up support for Bush’s policies before the commander of U.S. forces in Iraq, Army Gen. David Petraeus, lays out a White House assessment of the war’s progress.
The emergence of Freedom’s Watch has raised the hackles of the anti-Iraq War groups. Americans United for Change, a liberal organization which has received funding from organized labor.
Following is part of an AUFC press release which includes a table that shows Freedom Watch’s advertising buys. The column heading of “GRPs” stands for gross rating points.
By the way, a website for the Center for Alcohol Marketing and Youth at Georgetown University:
“Gross rating points,” or “GRPs,” measure how much advertising exposure is going to a particular population on a per capita basis. For example, the measure of 100 GRPs indicates that the population received an average of one exposure per person (although this could have come from 50% of the population seeing the advertising two times). GRPs are the mathematical product of reach and frequency: if the reach is 80% and the average frequency is 2.5, then the GRPs total 200. GRPs thus provide a comparative measure of per capita advertising exposure. They incorporate both how much advertising exposure exists and how much of a particular population was likely to have viewed that exposure.
Here’s the AUFC press-release excerpt.
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Wilson/Domenici |
face=”Times New Roman”>Albuquerque |
style=’font-size:12.0pt’>1,271 |
style=’font-size:12.0pt’>$254,190 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Collins |
face=”Times New Roman”>Bangor |
style=’font-size:12.0pt’>1,413 |
style=’font-size:12.0pt’>$105,995 |
|
style=’font-size:12.0pt’>Collins |
face=”Times New Roman”>Portland |
style=’font-size:12.0pt’>1,443 |
style=’font-size:12.0pt’>$158,780 |
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Snowe |
face=”Times New Roman”>Bangor |
style=’font-size:12.0pt’>1,413 |
style=’font-size:12.0pt’>$105,995 |
|
style=’font-size:12.0pt’>Snowe |
face=”Times New Roman”>Portland |
style=’font-size:12.0pt’>1,443 |
style=’font-size:12.0pt’>$158,780 |
style=’font-size:11.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Grassley |
face=”Times New Roman”>Cedar Rapids |
More Top Picks Best Diorama Kits For Beginners style=’font-size:12.0pt’>1,182 |
style=’font-size:12.0pt’>$118,165 |
|
style=’font-size:12.0pt’>Grassley |
face=”Times New Roman”>Des Moines |
style=’font-size:12.0pt’>1,671 |
style=’font-size:12.0pt’>$200,520 |
|
style=’font-size:12.0pt’>Grassley |
face=”Times New Roman”>Sioux City |
style=’font-size:12.0pt’>1,035 |
style=’font-size:12.0pt’>$56,925 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Latham |
face=”Times New Roman”>Des Moines |
style=’font-size:12.0pt’>1,671 |
style=’font-size:12.0pt’>$200,520 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Ehlers |
face=”Times New Roman”>Grand Rapids |
style=’font-size:12.0pt’>1,014 |
style=’font-size:12.0pt’>$177,435 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Specter |
style=’font-size:12.0pt’>Harrisburg-Lancaster |
style=’font-size:12.0pt’>1,560 |
style=’font-size:12.0pt’>$226,265 |
|
style=’font-size:12.0pt’>Specter |
face=”Times New Roman”>Philadelphia |
style=’font-size:12.0pt’>1,230 |
style=’font-size:12.0pt’>$922,325 |
|
style=’font-size:12.0pt’>Specter |
face=”Times New Roman”>Pittsburgh |
style=’font-size:12.0pt’>1,117 |
style=’font-size:12.0pt’>$251,290 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Platts |
style=’font-size:12.0pt’>Harrisburg-Lancaster |
style=’font-size:12.0pt’>1,560 |
style=’font-size:12.0pt’>$226,265 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Coleman |
face=”Times New Roman”>Minneapolis |
style=’font-size:12.0pt’>818 |
style=’font-size:12.0pt’>$220,750 |
style=’font-size:11.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Ramstad |
face=”Times New Roman”>Minneapolis |
style=’font-size:12.0pt’>818 |
style=’font-size:12.0pt’>$220,750 |
style=’font-size:11.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Gerlach |
face=”Times New Roman”>Philadelphia |
style=’font-size:12.0pt’>1,230 |
style=’font-size:12.0pt’>$922,325 |
style=’font-size:11.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Murphy |
face=”Times New Roman”>Pittsburgh |
style=’font-size:12.0pt’>1,117 |
style=’font-size:12.0pt’>$251,290 |
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Porter |
face=”Times New Roman”>Las Vegas |
style=’font-size:12.0pt’>241 |
style=’font-size:12.0pt’>$63,900 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
More Top Picks Best Pasta Maker style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Heller |
face=”Times New Roman”>Reno |
style=’font-size:12.0pt’>1,382 |
style=’font-size:12.0pt’>$138,210 |
style=’font-size:11.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>LaTourette/Voinovich |
face=”Times New Roman”>Youngstown |
style=’font-size:12.0pt’>471 |
style=’font-size:12.0pt’>$32,935 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Walsh |
face=”Times New Roman”>Syracuse |
style=’font-size:12.0pt’>1,450 |
style=’font-size:12.0pt’>$144,955 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Kuhl |
face=”Times New Roman”>Rochester |
style=’font-size:12.0pt’>1,560 |
style=’font-size:12.0pt’>$187,235 |
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Davis/Warner |
face=”Times New Roman”>Washington , DC |
style=’font-size:12.0pt’>557 |
style=’font-size:12.0pt’>$473,570 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Smith, Gordon |
face=”Times New Roman”>Bend |
style=’font-size:12.0pt’>1,473 |
style=’font-size:12.0pt’>$66,285 |
|
style=’font-size:12.0pt’>Smith, Gordon |
face=”Times New Roman”>Medford |
style=’font-size:12.0pt’>1,860 |
style=’font-size:12.0pt’>$83,710 |
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Pryor |
face=”Times New Roman”>Little Rock |
style=’font-size:12.0pt’>2,158 |
style=’font-size:12.0pt’>$351,420 |
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Gilchrest |
face=”Times New Roman”>Salisbury |
style=’font-size:12.0pt’>2245 |
style=’font-size:12.0pt’>$145,925 |
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
face=”Times New Roman”>Wilson |
face=”Times New Roman”>Albuquerque |
style=’font-size:12.0pt’>1,271 |
style=’font-size:12.0pt’>$254,190 |
style=’font-size:11.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Dole /Inglis |
style=’font-size:12.0pt’>Greenville-Spartanburg |
style=’font-size:12.0pt’>868 |
style=’font-size:12.0pt’>$108,470 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Bachmann |
face=”Times New Roman”>Minneapolis |
style=’font-size:12.0pt’>818 |
style=’font-size:12.0pt’>$220,750 |
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>McConnell |
face=”Times New Roman”>Lexington |
style=’font-size:12.0pt’>1,407 |
style=’font-size:12.0pt’>$126,635 |
|
style=’font-size:12.0pt’>McConnell |
face=”Times New Roman”>Louisville More Top Picks Best Study Desks For Small Bedrooms |
style=’font-size:12.0pt’>1,073 |
style=’font-size:12.0pt’>$134,140 |
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Hagel |
face=”Times New Roman”>Lincoln |
style=’font-size:12.0pt’>1,237 |
style=’font-size:12.0pt’>$80,395 |
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Lugar |
face=”Times New Roman”>Indianapolis |
style=’font-size:12.0pt’>1,528 |
style=’font-size:12.0pt’>$351,420 |
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Chambliss, Barrow |
face=”Times New Roman”>Macon |
style=’font-size:12.0pt’>1,173 |
style=’font-size:12.0pt’>$82,100 |
|
style=’font-size:12.0pt’>Chambliss, Barrow |
face=”Times New Roman”>Savannah |
style=’font-size:12.0pt’>622 |
style=’font-size:12.0pt’>$56,000 |
style=’font-size:12.0pt;font-weight:bold’>
style=’font-size:12.0pt;font-weight:bold’>
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Keller |
style=’font-size:12.0pt’>Tampa – Sarasota |
style=’font-size:12.0pt’>898 |
style=’font-size:12.0pt’>$296,255 |
|
style=’font-size:12.0pt;font-weight:bold’>Member |
style=’font-size:12.0pt;font-weight:bold’>Market |
style=’font-size:12.0pt;font-weight:bold’>GRPs |
style=’font-size:12.0pt;font-weight:bold’>Total Money |
|
style=’font-size:12.0pt’>Alexander |
face=”Times New Roman”>Nashville |
style=’font-size:12.0pt’>898 |
style=’font-size:12.0pt’>$188,575 |