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For smokers who are trying to quit, the support and aid of family and friends can be invaluable.

Now there’s a new way to lend a hand: GlaxoSmithKline Consumer Healthcare has teamed with Hallmark Cards to create personalized stop-smoking cards designed to motivate smokers to put down their cigarettes for good. The cards come in two designs–one funny, one heartfelt–so friends and family can choose just the right sentiment for their puffing pal. They can also be customized with a supportive message. As added motivation, the cards include $50 in gift certificates for stop-smoking products, including the NicoDerm CQ patch, Commit lozenges and Nicorette gum.

Each card is free; gift certificates cost $50 plus $4.95 shipping and handling. Card and certificate can be mailed to the smoker or the sender. The cards are available now exclusively through www.mostimportantgift.com.