In Reykjavik, Iceland, she was born Berglind Olafsdottir. As a professional model, they call her Berglind Icey. And tonight, this crowd at the Cubby Bear in Wrigleyville is calling her the St. Pauli Girl.
“It really is quite strange,” says Icey of seeing herself staring back from posters and cardboard cutouts, dressed as the luscious St. Pauli Girl beer logo. Tonight she abandons the peasant dress and pigtails from the beer label in favor of jeans and a tight green T-shirt. She signs autographs, poses for photos and jumps behind the bar to pour drinks. (A regular waitress rolls her eyes, but the guys are eating it up.)
The model search that crowned this 27-year-old the 2004 St. Pauli Girl sought:
A hot blond–check . . .
And a personable spokeswoman–check . . .
With the ability to hold six steins of beer–check, please!
Chicago is one stop on this nationwide promotional tour on which Icey has found some guys extremely shy, while others have been more lubricated. She describes this boozy pre-Cubs game crowd as “elegant.” (Maybe her English isn’t that good.)
“They took the St. Pauli Girl cartoon and made it into a real person,” says Mike Racenstein of Wilmette.
“Nah,” retorts Nathan Stelzer of Skokie. “It’s a German beer, so they should have a German girl.”
(Leave it to guys to give their beer logos background checks.)
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Of course, some in the audience aren’t so particular. “I’m here for Icey Berglind,” says Summit’s Matt Popek, 31. “Or Berglind Icey–whatever her name is.”
Either way, Blatz was never this interesting.