If John McEnroe were still playing tennis, his current performance wouldn’t win him any trophies. Fortunately for him, McEnroe is hosting a show on CNBC, the business-oriented cable network that’s trying to establish a non-Wall Street identity for its prime-time lineup.
The network is practicing patience as it tries to revamp, because otherwise “McEnroe” would likely be gone by now. Its ratings are miniscule even by cable standards, and twice in the past month, it’s recorded a 0.0 rating, meaning fewer than 75,000 households were tuned in to the show.
Still, CNBC is sticking by “McEnroe” and its prime-time strategy.
“It’s something that’s been a work in progress for about six months, since we launched ‘Dennis Miller.’ We’re … trying to build a different kind of programming mix,” Bob Meyers, who oversees prime time at the network, told The Hollywood Reporter.
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“McEnroe” got off to an OK start in early July, debuting to about 266,000 viewers–a small audience but not too far below expectations.
Since then, though, it’s failed to keep up with its lead-in, “Dennis Miller.”
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Edited by Cara DiPasquale ([email protected]) and Michael Morgan ([email protected])