Getting your Trinity Audio player ready...
The Power and the Story: How the Crafted Presidential Narrative Has Determined Political Success From George Washington to George W. Bush
By Evan Cornog
Penguin, 307 pages, $24.95
Creation of one’s own personal mythology is all part of getting elected. This highly readable book sweeps through history, exploring how narrative images are designed and then come to define a candidate–and even his or her era. A smart book to read during the election campaigns.