For successful social media, always anticipate the response
People often ask me for tips and tricks to ensure successful social media campaigns, and I have many: Off the top of my head, share your content in creative ways;...
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Starbucks #RaceTogether campaign brews up bitter social media reaction
Oh, Starbucks. What were you thinking? Wait, we already know the answer to that. According to a post on the starbucks.com newsroom site, the point was to have a conversation...
Hours after Rep. Schock announces resignation, Instagram account also goes private
If a picture is worth a thousand words, Rep. Aaron Schock isn't saying much today. The Peoria congressman abruptly announced his resignation Tuesday afternoon. Hours later, his globe-trotting Instagram account...
Social media best practices: Make sure it isn’t boring
The conversation the other day in the newsroom turned to being creative on Twitter. And as I listened intently to what people were saying, I knew right away that I...
The Apple Watch, social media and you
We finally know the details about the Apple Watch, and of course I'm particularly excited about it from a social media standpoint. You certainly don't need to buy an Apple...
Suicide and self-harm on social media: See something? Say something
When is a Facebook post just a Facebook post, and when is it a cry for help? That's a tough question, whether you are the person writing or the friend...
We like you Facebook, but you need some work
I recently reconnected with an old friend I haven't talked to since high school. I have never been so happy with Facebook and so annoyed with Facebook at the same...
Facebook after death: Adding a legacy contact
Thank you, Facebook, for addressing the social media elephant in the room. Death. No one wants to talk about it, but shouldn't we? In the age of social media, it's...
5 engaging ways to share social media content
You sit down at your computer armed with a bunch of great content and you're excited to share with your audiences. But how do you say it? Straightforward? Snarky? Fun?...
Social media videos: How to use Vine, Hyperlapse
I went out to shoot some video during the recent blizzard in Chicago, and one that I uploaded to Facebook received thousands of likes and more than 100,000 views in...