Heinz adopts retro campaign for new bottles
In the latest fight in the ongoing ketchup war, the industry's No. 1 player is coming out swinging. Heinz Ketchup is following the Hunt's Ketchup brand and rolling out nationally...
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Starcom clients toast of town at New Yorker fest
In a multimillion-dollar deal that's likely to be replicated throughout the magazine industry, Conde Nast's New Yorker and Chicago-based Starcom USA finalized an exclusive sponsorship agreement giving Starcom clients unprecedented...
Bud Light party heavy on kudos for huge success
Bud Light was late to the light beer party when it was launched 20 years ago as Budweiser Light. But there was reason to throw a big bash Tuesday night...
Hungry Bates tries ad to bag fast-food client
Desperate times sometimes lead to desperate measures. Especially in advertising. That appears to be the case for Bates USA. The stock of its parent company, Cordiant PLC, fell to a...
Dunhill seeks more distinction in new location
For Dunhill, location is everything. That means Oak Street is nothing like its old location in Water Tower Place. And that, according to top Dunhill executives, means a lot, if...
Unbundling costs Bates its Wendy’s work
The trend of unbundling the media-buying function into separate media operations has cost at least one advertising agency a huge piece of business. Wendy's International Inc. moved its $300 million...
People’s power at a peak for new president
In a year in which the magazine industry has been battered by the worst advertising downturn in decades and a post-Sept. 11 advertiser malaise, Peter Bauer finds himself sitting atop...
Field’s Direct hopes profits are in the mail
If you think department store catalogs went the way of full-service gasoline pumps, Marshall Field's is about to crush that notion. The Target Corp. department store division is entering the...
Discover finds Morgan Stanley making changes
Big changes appear to be in the works for Riverwoods-based Discover Card's marketing, sources said late Thursday. In a shift in strategy, some, if not all, of Discover's marketing and...
Qwest shifts $100 million to FCB from DDB
In a bombshell that rocked the Chicago advertising community Wednesday, Denver-based Qwest Communications pulled its $100 million advertising account out of DDB Chicago and handed it to Foote, Cone &...