George Lazarus

With four generations raised on Crayola--the crayon brand has been around since 1903--you would think that minimal promotion would be needed to sustain sales. After all, with 106 billion Crayola...

With too many scars, including unexpected layoffs, nervous employees hanging on at the former Amoco Corp. following its takeover by British Petroleum PLC may be wondering what's next. For example,...

The first Starbucks drive-through in Chicago is in the works for an opening early next year. This might not sound like startling news, except that among Starbucks' more than 2,400...

Whenever Procter & Gamble has muscled its way into a new category via an acquisition, there are two predictables--fortifying or strengthening distribution, and pumping in more ad dollars. With the...

So you thought the Beanie Babies craze had run its course? Sometime in early 2000, Mini Beans, a downsized version of Beanie Babies, will appear in boxes of selected children's...

Is it possible for an ad agency celebrating its 50th anniversary to have a relationship with a client for 60 years? Yes, if it's State Farm Insurance Cos., based in...

Mexican brews, notably Corona Extra, and Dutch-produced Heineken are driving imports to a 10 percent share of the total U.S. beer business. That figure, expected to be attained in 2000,...

Procter & Gamble Co.'s disclosure Wednesday that it will link ad agency compensation to sales of its brands drew scattered applause, but mostly yawns, from Madison Avenue. Beginning July 1,...

The $1.3 million in prize money the tennis Williams sisters pulled down at the U.S. Open someday may be viewed as pocket change with lucrative endorsement deals around the corner....

What's not in a name? Plenty, if the boss thinks he's got a better idea. Take Michael Eisner, CEO of Walt Disney Co. Had it not been for him, the...