George Lazarus

Jump-starting any business can sometimes mean a change in management, a new marketing strategy or new channels of distribution, an innovative new product, entering a new category, countering a competitive...

Another major client--Alberto Culver Co.--is jumping ship at Lois/EJL Chicago, whose parent, based in New York, is trying to resolve financial problems. Alberto follows Barton Beers Ltd. out the door...

With longtime top sellers Nestle Crunch and Butterfinger, Nestle is indeed a top player in confections, but it's a newcomer--Nestle Pretzel Flipz--that's stealing the show. Pretzel Flipz, chocolate and peanut...

Financial problems at Manhattan-based ad agency Lois USA have led one of its major clients here--Barton Beer Brands with its Corona Extra--to move its prized ad account. Sources say a...

Becoming a $100 million brand is old hat at powerhouse Kraft Foods, with 27 of its items generating at least that much annual volume, and another four of its labels...

Nabisco Inc.'s flagship ad agency, Foote, Cone & Belding Worldwide, could be in line for various confections of Favorite Brands International, being acquired by Nabisco. While FCB New York works...

What is said to be a cash-flow problem at Manhattan-based ad agency Lois USA has trickled down to its other offices, including Chicago, causing the possible shutdown of some units...

A good clue that Kellogg Co. was ready to unload its Lender's bagels may well be the minimal ad spending behind the brand this year. Data from Competitive Media Reporting...

Add another notch or two in the belt-tightening at TruServ Corp., which is putting its three hardware chains under the True Value banner. This umbrella, which TruServ hopes will build...

The synergy might have been there, but certainly not the value. So Kellogg Co. has unloaded its Lender's Bagels line to Aurora Foods Inc. Aurora, known for acquiring "orphan brands"--products...