Brian Steinberg

CBS has agreed to use Rentrak audience-measurement services, becoming the first broadcast network to make use of the company's efforts to marry demographic information with consumer-purchase behavior. The agreement also...

Now that NBCUniversal is devoting more than 1000 hours to digital coverage of the coming Sochi Olympics, it makes sense that the company will partner with a social-media giant to...

When veteran tech executive Scott Maddux brought a digital video recorder into his home in 1999, the machine radically changed his boob-tube habits. At last, he could save shows to...

When tonight's episode of "Fast N' Loud" airs tonight at 9 p.m. on Discovery Channel, it will do so with some big hopes attached: The network is testing new techniques...

Who among us hasn't wanted to find a way to honor the spirit of "Porky's" and "Caligula" within the narrow confines of a broadcast-television drama? The CW may be on...

Beer and spirits ads have long graced the airwaves, but these days some networks are serving drinks with a noticeable twist: beverages mixed into scripts and sets, or liquor ads...

General Motors has tested a smashing new advertising technique on ABC : allowing one of its vehicles to be depicted in a serious crash. In the first episode of this...

Fox News Channel 's "The Kelly File" handily beat rivals in total viewers, an auspicious start for the network's first new primetime program in more than a decade, as well...

Emilio Romano , the president of NBCUniversal's Spanish-language Telemundo operations, is leaving the company. Joe Uva , chairman of Hispanic enterprises and content and Telemundo at NBCU, announced the departure...