At MSNBC, Ratings Challenge Looms For Ronan Farrow
Soon-to-be MSNBC anchor Ronan Farrow has had no trouble courting attention off the air. But how will he fare when he gets behind the desk starting February 24? The Rhodes...
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Comcast, NBCU To Let Sponsors Use Subscriber Data To Tailor Ad Pitches
Comcast and NBCUniversal want to use technology to help advertisers fight back against an old Madison Avenue truism: "Half the money I spend on advertising is wasted. The trouble is,...
Super Bowl: Can a Wild Bear and a Shocking Message Win This Ad Agency Greater Fame?
When a huge brown bear ambles across TV screens this Sunday to the strains of Bob Dylan's "I Want You," it may be taking a big step for an ad...
Viacom 1Q Net Income Rises 16% Despite Film Revenue Declines
Viacom said advertising revenue at its many cable-TV networks drove a 16% increase in net income its fiscal first quarter as it narrowed an operating loss at its filmed-entertainment division....
CNN to Add ‘Inside Politics’ With John King to Sunday Mornings
CNN said it would add "Inside Politics," a 30-minute round-table program hosted by John King , to its Sunday lineup starting Feb. 2 at 8:30 a.m. Eastern, marking the return...
Entertainment One, El Rey Strike International Distribution Pact
Independent studio Entertainment One and new cable outlet El Rey Network have closed an exclusive worldwide television distribution agreement under which Entertainment One, also known as eOne, will handle the...
Fox To Acquire Majority Stake In Yankees’ YES Network
21st Century Fox is acquiring a majority stake in the Yankees Entertainment and Sports Network, also known as YES, raising its ownership position in the regional sports network to 80%...
Bill O’Reilly, President Obama To Meet At Super Bowl For Second Time
Fox News Channel personality Bill O'Reilly will interview President Barack Obama during the pre-game coverage of Super Bowl XLVIII, the first time the cable-news host has sat down with the...
Viacom Unveils New Unit Devoted To Creating Content For Advertisers
Viacom said it has formalized the creation of a new ad-sales unit devoted to creating special content for advertisers that can be seen on its cable networks, in digital venues,...
CNN Tweaks Daytime Lineup, Expanding Duties for Michaela Pereira, John Berman
CNN said it would expand duties for two of its early-morning hosts, John Berman and Michaela Pereira , as part of a rejiggering of its daytime lineup Starting Monday, February...