Still figuring out what to wear this Halloween? It might sound strange, but analytics data could inspire you. Google recently released its 2026 Frightgeist list, which uses search trend data to highlight some of the most popular costumes people are looking for ahead of Halloween.
The list is a bit “out there.” But it’s also very creative, with several picks inspired by cultural icons like Dolly Parton and others by 2026’s most popular movies, such as Buddy the Unicorn.
Some of these costumes come in full sets, ready to go right out of the box. Others may require a bit of assembly to complete the look. In any case, here’s a look at some of the most popular costume ideas you could rock this Halloween.
Google’s top-trending costumes for Halloween 2026
Unicorns are usually associated with kids’ costumes, but searches for “Buddy unicorn costume” have recently topped the list of unicorn-themed costumes people are looking for. Based on the 2026 horror movie “Buddy,” this big orange unicorn costume is a simple onesie with a pull-on mask, so you don’t need anything else to complete the look.
NeeDoh is a viral squish toy you might have lying around the house if you have kids. This handmade Etsy costume turns the squish toy into a wearable box. It’s a neat costume idea that fans of all ages can wear.
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Obsession became a phenomenon out of nowhere, and this Nikki costume has practically done the same. The red zebra halter top Nikki flaunts in the movie is one of the most popular Google searches, so you’ll want to grab one if you’re going for the psychotic girlfriend look this Halloween.
“The Odyssey” was one of the biggest films of 2026, so it’s no wonder people are looking to dress like Agamemnon. If you want to dress like a fearless Greek warrior this Halloween, this costume delivers the look.
Disco Scooby Doo, inspired by “Scooby Doo 2,” is a tough costume to find. But the data says that hasn’t stopped people from searching for it relentlessly. This shiny sequin tuxedo comes pretty close to the movie look, and it’s surprisingly soft, so you won’t feel uncomfortable as the night goes on.
Verity Meme Halloween Costume T-shirt
Minecraft seems to get more and more popular every year, and the data backs it up. Tons of people are looking for ”Verity mod outfits,” which is as close as it gets to the character. This shirt is a great pick for fans of the game, and it’s one of the most budget-friendly, easy-to-wear costumes.
Descendants is one of those kids’ movies that feels timeless because of its whimsical characters and colorful outfits. That’s why this Hazel Hook costume is still popular in 2026. If your little one is a big fan of the franchise, you can get them his four-piece evil pirate Hazel outfit to wear this year.
Lily Love Braids from Poppy Playtime
Poppy Playtime seems to produce a breakout character every year for popular Halloween costumes. This year’s phenomenon is Lily Love Braids, and the set includes a dress and pants, perfect for cold-weather trick-or-treating.
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