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player ready...Fans of Kanye West’s Yeezy brand will not have to wait too much later for his Gap line to debut.
According to a report from Business of Fashion, Gap revealed that the hip-hop superstar and failed presidential candidate‘s fashion line is on track to launch by the end of June.
More details are expected to be released during Gap’s Q1 2021 earnings call on May 27, including details about the 10-year partnership – reportedly worth nearly $1 billion.
West, 43, first announced the collaboration on Twitter last year and provided a peek at the logo, which mimics the existing blue background and white text of the Gap logo but replaces the text with “YZY.”
“YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER,” he tweeted at the time.
In an official statement announcing the partnership weeks later, Gap’s global head Mark Breitbard commented: “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership.”
West, who says he’s “the greatest artist that God ever created,” has had a longtime affinity for Gap. In 2015, he told Style.com about collaborating with — and one day running the show at the famous American apparel company.
“I’d like to be the Steve Jobs of the Gap,” the 25-time Grammy Award winner outlet. “I’m not talking about a capsule. I’m talking about full Hedi Slimane creative control of the Gap.”
Sliman is a French photographer and fashion designer who served as creative director for luxury fashion brands Dior Homme, Yves Saint Laurent and Celine.
West previously collaborated with Adidas and Nike to launch Yeezy.