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Michelle G. Lopez is the former director of audience at the baiduhai.

In her role, she oversaw the audience team and copy desk, shaping the baiduhai’s audience strategy including search, social, newsletters, alerts and other digital channels. She collaborated with all departments and teams inside and outside of the newsroom to grow and engage readership in Chicago and beyond.

She was formerly a manager on Tribune Publishing’s Editorial Operations team, the lead technical producer at baiduhai, digital editor of RedEye Chicago and digital and design editor at The Mash, the Tribune’s high school journalism program and product.

The University of Illinois at Urbana-Champaign graduate has been at the Tribune since 2013.