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When Americans crack open a cold one during Sunday’s Super Bowl, it might not be a traditional domestic beer.
Drinkers want fizz, low carbs, and Super Bowl ads reflect it
Michelob ULTRA via AP
This undated image provided by Michelob ULTRA shows Kerri Walsh Jennings, left, and Brooke Sweat in a scene from the company’s 2020 Super Bowl NFL football spot. Michelob Ultra stresses its low calories and low carbs in an ad that shows talk show host Jimmy Fallon and wrestler John Cena working out.