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Luke’s Lobster, the New York City-based lobster shack, will open the doors at its Merchandise Mart location Tuesday.

The Mart spot is the chain’s second Chicago location, and will serve the exact same menu as the Loop location. (Booze is in the works.)

To mark the occasion, Luke’s Lobster is giving out free lobster rolls to the first 50 customers on opening day. Also, from Tuesday through Sept. 25 — National Lobster Day — customers can snag the special “lobstah lobstah lobstah” menu item, which is otherwise only available at other Luke’s Lobster locations on the so-called food holiday. For $25, the deal includes a lobster roll, half a lobster tail and a small lobster-corn chowder.

A Maine fisherman will also be on hand to demo the best way to extract all the meat from lobsters, while founders Luke Holden (a Maine native and third-generation lobsterman) and Ben Conniff will talk about the company’s sustainability mission.

Luke’s Lobster, open Monday through Friday, 11 a.m. to 7 p.m., 222 Merchandise Mart Plaza, #201, www.lukeslobster.com

jbhernandez@chicagotribune.com

Twitter @joeybear85

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