Joe Maddon’s “Cousin Eddie” RV will always have a place in Cubs lore. It’s what Maddon was driving when he found out he could opt out of his contract with the Rays and where he met with Cubs executives before signing on with the franchise.
Now, Maddon is cashing in on his love of RVs as he has signed on to be a spokesperson for Winnebago Industries, the RV company announced Monday.
As part of the multiyear deal, Maddon and his wife Jaye received a new RV, a 2017 Winnebago Grand Tour, which contains a master suite, a fireplace and a 60-inch television. The company delivered the RV to the Maddons during spring training in Mesa, Ariz.
“What I love about Winnebago is that it is this great, iconic RV brand, but also forward thinking,” Maddon said. “Winnebago gets us and our lifestyle. It’s our home.”
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Added Winnebago President Michael Happe: “With their unique style, class and sense of adventure, Joe and Jaye are the perfect embodiment of the Winnebago brand.
“We are really excited to kick off this partnership with the Maddons and collaborate with them as we introduce Winnebago and the appeal of the RV lifestyle to a new generation of fans.”
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