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player ready...Closing the doors to a successful storefront that has been around for seven years is no easy task.
Karen Maravilla, owner of It’s Just Serendipity in downtown Hammond, is meeting the challenge head-on. Her business, which stocks antiques, collectibles, vintage items and many other unique offerings, was shuttered Saturday.
“I have mixed emotions,” Maravilla said. “On one hand, I am very grateful that I had the opportunity to open my dream store. At the same time, I am sad because I love my customers, love helping them on their treasure hunt … and love bringing people to downtown Hammond to explore and see all that we have to offer.”
It’s Just Serendipity will still be in business, Maravilla added. “But due to personal reasons, and a change in shopping habits, I am reinventing how I do business,” she said.
She cites the continuing costs of maintaining a physical storefront and the economic trend of online shopping. People think they are gaining a great deal when they do the latter, she said, but she believes that a great deal is lost.
“When people make the choice to shop online, they are hurting our communities on many fronts,” Maravilla said. “Zero dollars come back to the community when you shop online. Small businesses employ local residents, pay taxes, volunteer, donate to fundraisers and not-for-profit organizations, and support other small/local businesses.”
Maggi Sandler, of Griffith, has shopped at It’s Just Serendipity since last year. Sandler collects antique items and always is on the hunt for treasures.
“This store is one of only a handful that I’ve found in Northwest Indiana that has what I look for,” she said. “I’m so sorry I won’t be able to come here anymore.”
Lynda Hansen has been a customer of It’s Just Serendipity since its inception. She first found the store as she was driving from her home in Munster to her job in Whiting.
“I collect old Christmas decorations and I’ve picked up quite a few here,” Hansen said, perusing a decorated glass cabinet. “I’ll miss this place. But I look forward to seeing the business at other locations.”
It’s Just Serendipity will continue to offer the type of items it is known for, but at different venues.
One of them is the Fetching Market on Feb. 10 and 11 at the Indiana Welcome Center. This event showcases local artisans offering vintage wares and gourmet treats and foods.
Sue Ellen Ross is a freelance reporter for the Post-Tribune.