You don’t need to be a college frat star to understand the joys of shower drinking. A brewery in Sweden is capitalizing on the beauty of a warm shower and a cold beer by brewing Shower Beer, a pale ale purposefully crafted to perfect your shower-drinking experience.
The Shower Beer is half the size of a typical beer (six ounces as opposed to the usual 12), but holds an impressive ten percent alcohol by volume. The beer was created by Swedish craft brewery PangPang and creative agency Snask.
The beer is meant to be finished “in three sips while standing in the shower getting ready for the night,” the Snask founder Fredrik Ost told Vice. AKA it’s the ultimate in multitasking.
According to the brewer responsible for the idea, PangPang founder Fredrik Tunedal, the beer has a soapy flavor to it, meant to compliment the literal soapy suds around you.
“I let the Shower Beer sit longer in the primary fermenter before dry hopping and cold crashing it, compared to other PangPang beers,” Tunedal told Vice. “This lets it develop a soapy flavor that in some beers is considered an ‘off’ flavor, but is just on point for the Shower Beer.”
Because Tunedal is a genius of our time, he also designed the beer to serve as a conditioner, if you don’t mind smelling a little like a bar at last call.
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