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Facebook found itself firmly in the center of the week’s apocalypse jokes with a bug Friday afternoon telling many users they were dead.

Users of the social networking site could see a message on their own and others’ profile pages, including Mark Zuckerberg’s.

“We hope people who love Mark will find comfort in the things others share to remember and celebrate his life,” the message said.

The posts appeared to be caused by a bug.

“For a brief period today, a message meant for memorialized profiles was mistakenly posted to other accounts. This was a terrible error that we have now fixed. We are very sorry that this happened and we worked as quickly as possible to fix it,” a Facebook spokesman said in an emailed statement.

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