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Maternity clothing has long been known for the basics — the black V-neck, the shapeless dress that covers for months.

But what about during the holiday season, when one needs a party dress? Or what if one simply doesn’t want to sacrifice style for a changing body?

That’s the Catch-22 of maternity clothes. Women need them but often doesn’t want to spend a fortune. And just because they’re temporary, shoppers might not want to sacrifice personal style for a season.

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Happily, many companies want to help. Maternity clothes are no longer all about the stretchy black staples. Jeans can be distressed; maternity pants come in colors that pop.

Olian faux leather, fit and flare dress, $98.
Olian faux leather, fit and flare dress, $98.

We polled moms for their favorite spots. Many mentioned shopping lines like Jessica Simpson’s at Destination Maternity; others bought a size up or shopped at secondhand shops — or their sister’s closet. Places like Old Navy and Gap also have affordable options.

Hatch offers activewear; shops like Nordstrom have a dedicated maternity section with trendy items — and after baby, can convert any bra into a nursing bra. A Pea in the Pod offers different hemlines to switch up angles.

We asked a range of stores to send us their best-selling items, so we could take a look. Stripes and basics are still shoppers’ favorites, and with good reason — a basic can be matched with a lot, from work to weekend. For those who do want some new pieces, many maternity outfitters are offering chic options.

Dora Maternity Shirt from Isabella Oliver, $145.
Dora Maternity Shirt from Isabella Oliver, $145.

They’re also offering new ways to shop. For instance, Stitch Fix expanded into maternity in 2015 and sends boxes of options for expanding bellies. A spokeswoman promises it adjusts inventory to be just right for each trimester and for postpartum. A stylist sending us samples promised “desk-to-dinner” looks in our box, which included skinny jeans and a polka dot top.

Similarly, Le Tote sends boxes starting at, for maternity, $49 per month, with recommended pieces that members can swap or purchase. The company’s origins are even pregnancy-related: When co-founder Rakesh Tondon’s wife was pregnant in 2012, she started sharing clothing with friends, helping inspire the idea.

Storq offers a $250 package deal, Basic Bundle — four pieces (dress, skirt, leggings, tank) to get you through nine months. The emphasis is on what isn’t there — no tiny belts or bows.

Witton Maternity top from Isabella Oliver, $69.
Witton Maternity top from Isabella Oliver, $69.

With all these options, make sure to consider sizing. Specialists at Isabella Oliver advise customers to order a pre-pregnancy size. Its clothes are designed to grow with you; one size should last throughout an entire pregnancy.

And go bold. Many items have strong colors and patterns. Embrace this as a time to try something new — after all, if you don’t like that pattern, you can shelve it in a few months. Leota’s maternity line boasts colorful prints, like a multicolor wrap dress with waves of watercolor-type shades. Of course, the bigger the pattern, the harder it is to casually re-wear it (which is why those staples are rightfully so tempting!).

Finally, consider whether bras are built into tanks or strapless styles. And ponder your own style — do you want to show off the stomach? Some shops have ruching, wrapping and draping to cradle the belly. Others prioritize blending the belly in.

[email protected]

Twitter @byalisonbowen

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